Up Now
2021
Challenge
Finding inspiration to start the day with energy and purpose. Remaining in bed after waking can blur the lines between rest and wakefulness. Amidst a backdrop of prolonged quarantine and isolation, the drive to kickstart the day has significantly diminished.
Logo Iterations & Color Palette
Wireframes to High Fidelity
Solution
Tackling this challenge involves leveraging the very source of morning inertia: our smartphones. "Up Now" empowers users to establish their desired wake-up time. Should they linger past this designated time, the app enforces a lockdown on distractions until they kickstart their day.
Impact
Beyond simply jumpstarting your day, Up Now seamlessly integrates various morning activities into one platform. It offers a centralized hub for social media updates, dream journaling, and locating your morning coffee fix. As users achieve the milestone of rising from bed, they accumulate redeemable points, enhancing engagement through a reward system. Moreover, fostering a sense of friendly competition akin to fitness tracking apps incentivizes continued usage and goal attainment.
